Galapagos Conservancy Logo

Branding | Promotion 2016

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The Galapagos Islands are a collection of volcanic islands that are located on both sides of the equator in the Pacific Ocean. They are part of Ecuador but located 925km (575 miles) west of it.

The Galapagos Conservancy programs work to restore the ecosystem while informing people on how to ensure they can keep the area sustainable as well as conserve marine life.

Challenge

The new logo needed to continue to show what the organization works for in Galapagos. The main goal being to help the animals who make their homes in the islands.

Solution

The Galapagos Islands are well known for their turtles but it was decided to take another route and pick a new mascot for the organization, that being the Frigatebird. The design shows the groups passion and love for the animals they work to help everyday, through the icon and colours.